When it comes to e-commerce, speed is essential. Studies have proven that even a one-second web page load time delay can bring about a 7% conversion loss. And since the average order value for Shopify stores is over $100, even a small lower conversion rate could have a big impact on your backside line.
That’s why it is critical to have a good Shopify speed score. A good Shopify speed score is an approach that your shop loads quickly and efficiently, which is crucial for your clients and your bottom line.
There are a few special approaches to measuring Shopify’s speed score. One is via Google’s PageSpeed Insights tool. This tool calculates the speed of a page on each mobile and desktop device.
Another way to measure Shopify’s speed score is through Pingdom and Shopify’s built-in tool. This tool calculates the load time of a page and grades it on a scale of 1-100.
Both of these tools are useful for measuring Shopify’s speed score. However, they measure various things. PageSpeed Insights measures the speed of a page on each mobile and desktop device, while Pingdom measures the load time of a web page.
The most crucial element to remember is that a good Shopify speed score means your store loads fast and efficiently. This is essential for each of your customers and your backside line.
What Is A Good Shopify Speed Score?
When it comes to eCommerce, speed is everything. Customers need to be able to discover what they can seek out quickly and without difficulty, and they don’t need to wait around for pages to load. So, what is a good Shopify speed score?
The short answer is that a good Shopify speed score above 50% is acceptable, and above 75% is awesome. This is the score that Shopify itself aims for regarding its loading times. However, the best score will vary from business to business.
Various factors contribute to a good Shopify speed score. Firstly, your theme needs to be well-optimized and not load useless resources. Secondly, your photos should be compressed and nicely sized. And in the end, your server must be able to handle the traffic you are getting.
The Benefits Of Getting A Terrific Shopify Speed Score
A slow website can lower your income, while a quick website can provide a competitive edge. That’s why it is critical to have an excellent Shopify speed score.
Here are three benefits of getting a good Shopify speed score:
1. Faster Loading Times
The first and most obvious benefit of having a good Shopify speed score is that your store will load faster. This is vital for two reasons. First, faster loading times imply happier clients. No one likes waiting around for a sluggish website to load, so if you can provide your customers with a better experience via having a quick website, they’re much more likely to stick around and buy from you.
Second, quicker loading times can help you rank higher in search engines. Google and different search engines are always searching out approaches to enhance the user experience, and one of the methods they do that is by way of ranking quicker websites higher in search results. So, having a fast store is key if you need to get extra visitors from search engines.
2. Better Conversion Rate
Another benefit of getting a good Shopify speed score is that it can help you convert extra visitors into customers. Studies have proven that quicker websites have better conversion rates because people are more likely to complete a purchase if they don’t need to wait around for the website to load.
If you’re seeking to boost your conversion rate, improving your Shopify speed score is a good thing to begin.
3. Lower Costs
A third advantage of getting a good Shopify speed score is that it can help you save money. This is because quicker websites use less bandwidth, which means you will save on your website hosting charges. Additionally, when you have a fast site, you are less likely to lose customers because of sluggish loading times, which means you can make more income and save on lost revenue.
Overall, having a good Shopify speed score is beneficial for several reasons. Improving your speed score is a great area to start if you want to enhance your website’s performance.
How To Enhance Your Shopify Speed Score?
A good Shopify speed can be the difference between a successful online store and one that struggles to draw clients. Several factors could affect your Shopify speed score. However, there are some key things you may do to improve it.
1. Use A Content Delivery Community (CDN)
A CDN is a server network that delivers content to customers based totally on their geographic vicinity. This can assist in enhancing your Shopify speed score by reducing the gap that information has to tour to reach your customers.
2. Optimize Your Images
Images may be considered one of the most important factors affecting your Shopify speed score. Optimize your pictures for the internet by lowering their file length without sacrificing quality.
3. Use A Theme That Is Optimized For Speed
There are several themes available that might be specially designed to enhance your Shopify speed score. Research to discover an article on how to work nicely in your store.
4. Enable Caching
Caching can help improve your Shopify speed score by storing frequently accessed data to retrieve it the next time it is needed quickly.
5. Minimize The Use Of Third-Party Apps
Third-party apps can often add significant overhead to your store, impacting your Shopify speed score. Only use the apps that are essential for your business.
By following these tips, you can enhance your Shopify speed score and ensure that your store can attract and maintain customers.